Privacy policy.

Last Updated: July 27, 2025

At FUTRLEAD, we believe in clarity and trust, not just in AI, but in how we handle your personal information. This Privacy Policy explains what information we collect when you visit our website (https://www.google.com/search?q=futrlead.com), use our services, or interact with us, and how we use, store, and protect that information. We've tried to make it as easy to understand as possible.

Your privacy is important to us. By using FUTRLEAD's website and services, you agree to the collection and use of information in accordance with this policy.

1. What Information We Collect

We collect different types of information to provide and improve our services to you:

  • Personal Data (Information you give us):

    • Contact Information: When you create an account, enrol in a course, or contact us, we collect your name, email address, phone number, and company name.

    • Payment Information: When you make a purchase, our secure third-party payment processors (like Stripe or PayPal) collect payment details. We do not store your full credit card information on our servers.

    • Communication Data: Records of your communications with us (e.g., emails, chat messages).

    • Profile Data: Information you provide in your user profile on our Learning Management System (LMS) or community platform.

  • Usage Data (Information we collect automatically):

    • Website Activity: Information about how you interact with our website, such as pages visited, time spent on pages, links clicked, and referring URLs.

    • Learning Progress: Data about your course progress, quiz scores, completed modules, and engagement within our LMS.

    • Device Information: Information about the device you use to access our services, including IP address, browser type, operating system, and unique device identifiers.

  • Information from Third Parties:

    • We may receive information from third-party services integrated with our platform (e.g., our LMS, CRM, or analytics tools) to enhance our understanding of your needs and improve our services.

2. How We Collect Information

We collect information in a few ways:

  • Directly from You: When you fill out forms, create an account, make a purchase, or communicate with us.

  • Automatically: Through cookies, web beacons, and similar tracking technologies as you navigate our website and use our services.

  • From Third-Party Services: Our LMS (e.g., Thinkific) and CRM systems (e.g., HubSpot) collect data as part of their functionality, which is then used by FUTRLEAD to manage your learning and service journey.  

3. How We Use Your Information

We use the information we collect for various purposes, always with your best interests in mind:

  • To Provide and Maintain Our Services: This includes delivering courses, managing your account, processing payments, and providing access to our community.

  • To Personalise Your Experience: To tailor course recommendations, content, and communications based on your learning progress and interests.  

  • To Improve Our Services: To understand how our website and courses are used, identify areas for improvement, and develop new features and offerings.

  • To Communicate With You: To send you updates about your courses, service notifications, marketing communications (if you've opted in), and respond to your inquiries.

  • For Marketing & Sales: To send you relevant information about FUTRLEAD's other services (consultancy, implementation) that may be of interest to you, based on your engagement with our educational content.  

  • For Security & Fraud Prevention: To protect our website, services, and users from fraudulent or malicious activity.

  • For Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

4. How We Share Your Information

We value your trust and only share your information when necessary and with appropriate safeguards:

  • With Service Providers: We share information with trusted third-party vendors who perform services on our behalf, such as payment processing, LMS hosting, CRM management, email delivery, and analytics. These providers are obligated to protect your information and use it only for the purposes we specify.

  • With expAInd.com: For clients engaging in our Implementation & Action services, we may share relevant business information with expAInd.com (our specialised AI implementation partner) to facilitate the delivery of those services.

  • For Legal Reasons: We may disclose your information if required by law, subpoena, or other legal process, or if we believe it's necessary to protect our rights, your safety, or the safety of others.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

  • With Your Consent: We may share your information for any other purpose with your explicit consent.

5. Data Security

We take the security of your data seriously. We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, use, alteration, or disclosure. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymise it.

7. Your Rights (GDPR Compliance)

If you are located in the European Union (EU) or European Economic Area (EEA), you have certain data protection rights under GDPR. FUTRLEAD aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Your rights include:

  • The Right to Access: Request copies of your personal data.

  • The Right to Rectification: Request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

  • The Right to Erasure: Request that we erase your personal data, under certain conditions.

  • The Right to Restrict Processing: Request that we restrict the processing of your personal data, under certain conditions.

  • The Right to Object to Processing: Object to our processing of your personal data, under certain conditions.

  • The Right to Data Portability: Request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

  • The Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at hello@https://www.google.com/search?q=futrlead.com. We will respond to your request within one month.

8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information.

  • Cookies: Small files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.

  • Purpose: We use cookies to remember your preferences, analyse website traffic, track learning progress, and deliver personalised content and ads.

9. Third-Party Links

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: leonie@futrlead.com